CV

Hi, I'm Beulin

Engineering management candidate experienced in heading cross-functional projects, product marketing, and executing technical presentations.

$2.5M+
revenue generated
2+ years
product marketing
view my work → get in touch
featured work

Projects That Drive Results

Leading cross-functional projects from 0→1 and building data-driven marketing strategies

01
product launch

The $2.5M Launch

product marketing specialist @ manageengine

Led the planning, operations, cross-functional collaboration, documentation, execution and marketing of an experimental IT service project from inception, bringing in $2.5M+.

Established project plans, priorities and key milestones, provided timely delivery of project goals
Facilitated stakeholder alignment on critical decisions including pricing, positioning, and value proposition through regular meetings and executive updates
Led all project documentation and template development as sole documentation owner, collaborated with customers to develop success stories, and iteratively refined project approach based on progress assessments
02
marketing ops

Marketing Operations & Strategy

content & campaign management

Owned end-to-end marketing strategy and execution across multiple channels, driving brand awareness and lead generation through integrated content and campaign management.

Developed and executed social media campaigns across LinkedIn, X (Twitter), and Instagram to drive engagement and brand visibility
Managed monthly newsletters reaching thousands of technical users
Created technical content including brochures, whitepapers, datasheets, and educational materials for enterprise audiences
03
event marketing

Global Event Marketing

international technical events

Drove brand recognition and sales through technical presentations on Identity and Access Management at international events, educational workshops, and interactive contests.

Served as product evangelist at major conferences and exhibits across London, Dubai, India, and Singapore, presenting on key industry topics
Conducted hands-on technical training workshops for diverse customer segments globally
Designed and executed exhibit campaigns with interactive contests to maximize attendee engagement and drive sales conversions
04
partnerships

Partner & Customer Relations

relationship management

Built and maintained strategic partner relationships through dedicated communications, enablement tools, and customized collateral to drive partner-led sales growth.

Created collateral specific to partner needs and regional requirements to enable sales across different markets
Managed partner communications and updates through a dedicated partner newsletter
Maintained a partner portal to enable access to up-to-date collateral and comparison documents to enable sales

Mentorship & Development

Mentored two employees across diverse projects, provided technical guidance, career development support, and fostered their professional growth in alignment with team priorities within the organization.

technical speaking

Global Tech Presentations

Technical presentations and workshops delivered across multiple countries, engaging enterprise audiences on Identity and Access Management solutions.

SITS London

SITS, London

Presented on cybersecurity and Identity and Access Management industry topics to European technical audiences.

GITEX Dubai 2023

GITEX, Dubai

Presented IAM solutions to Middle East enterprise audience at one of the region's largest technology exhibitions.

ME Shield Seminars

ME Shield Seminars, India

Presented IAM solutions and solved Identity and Access Management issues for enterprise customers across Delhi and Hyderabad.

GITEX Dubai 2024

GITEX, Dubai

Showcased enterprise IT management solutions and engaged with global technology leaders.

TechXLR8 Singapore

TechXLR8, Singapore

Discussed IAM trends and emerging technologies in Asia-Pacific region.

✈
SITS, London
2023
GITEX, Dubai
2023
ME Shield, India
2023
GITEX, Dubai
2024
TechXLR8, Singapore
2023

Certifications

Gold Seal
PMI Project Management Institute

Project Management
Foundations

View Credential
Gold Seal
PMI Project Management Institute

Scrum:
The Basics

View Credential
Gold Seal
PMI Project Management Institute

Strategic Risk
Management

View Credential
Gold Seal
Northeastern Northeastern University

Graduate
Leader

View Credential
Gold Seal
IIBA International Institute
of Business Analysis

Agile
Foundations

View Credential
Gold Seal
LinkedIn LinkedIn Learning

Design Thinking:
Venture Design

View Credential

Skills & Tools

Operations & PM
Zoho Projects ServiceDesk Plus MS Project Agile Scrum Risk Management
Marketing & CRM
Zoho Campaigns Zoho CRM Email Marketing Content Strategy Growth Marketing
Data & Analytics
Zoho Analytics Tableau SQL Python Data Mining ML Models
Design & Content
Canva Zotero Technical Docs Presentations
academic background

Education

Master of Science, Engineering Management

Northeastern University

Boston, MA • Dec 2025 • GPA: 3.7

Relevant Coursework

Engineering Project Management Economic Decision Making Financial Management Operations Research Data Mining Human Performance

Bachelor of Engineering, Computer Science

Anna University

Chennai, India • Apr 2021 • GPA: 8.5

Relevant Coursework

Software Engineering Python AI Ethics Database Systems Web Tech

Leadership Initiatives

Organized an intercollegiate cybersecurity symposium in collaboration with industry partners.

social impact

Community & Leadership

Research, leadership, and community impact

Research Assistant

Public Policy Research

northeastern university • mar 2024 - may 2024

Conducted comprehensive systematic reviews of academic publications using Zotero to synthesize key insights about research impacting public policy.
Identified, consolidated and presented insights about research protocols in a research journal.

Systematic Reviews Academic Research Policy Analysis Research Synthesis

Professional Memberships

Community Involvement

Active engagement in professional organizations and leadership development.
Member of the Project Management Institute (MassBay Chapter) and Aspiring Product Managers Club at Northeastern University.

PMI Member Aspiring Product Managers Club

Student Facilitator

Graduate Leadership Institute

northeastern university • lead360

Facilitated leadership development programs for graduate students, designing workshops and guiding cohorts through professional growth initiatives.
Led interactive sessions on leadership principles and team dynamics.

Workshop Design Leadership Training Cohort Facilitation Professional Development
get in touch

Let's Build Something Together

email
nithyanandam.b@northeastern.edu
linkedin
linkedin.com/in/beulin-ashika
call
+1 (617) 516-3403